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GRAPHIC DESIGN

graphic design

What is graphic design, who are the designers, and what types are there? In this blog, I hope to answer these questions and give you a better understanding of what is behind all this.

What is graphic design?

Graphic design is a profession, academic discipline that consists of projecting visual communication aimed at conveying specific messages to social groups with specific goals. Graphic design is an interdisciplinary field of design and fine arts. His practice includes creativity, innovation and lateral thinking using manual or digital tools. Visuals It is common to use text and graphics for his communication.
Graphic design has many uses, from street signs to technical schematics. As part of advertising, it is commonly used on branded products and business identity elements such as logos, colours, packaging and text.

Who is a graphic designer?

A graphic designer is an expert in graphic design and the graphic industry who combines imagery, typography, or motion graphics to create design work. Graphic designers primarily create graphics for publication, print, or electronic media such as brochures and advertisements. She is also in charge of typesetting, illustration, and user interface. A designer’s central job is to present information in an accessible and memorable way.

3 types of graphic design

There are many types of graphic design, and new types are found over time. For example, a production design that contains visual elements used in stages, movies and concerts. Environmental design – Street signs that ensure safety during commuting. Video game art – GTA (Grand Theft Auto) fans are more common than Battlefield, and the reason is graphics. I could go on and on, but today I would like to introduce three types that are most relevant to me.

1. Visual identity

Also known as brand or logo is the relationship between the company and its target audience. It is the title of the company that reflects the tones, essence, emotions. This visual element acts as the face of the brand and gives you the first impression.
The recipe for the perfect logo is always legible and eye-catching in all sizes and different colour variations.

2. Advertising and Marketing

Nearly every organization in the world relies on visual advertising and marketing. Advertising and marketing come into play to attract more customers or to shape the brand identity.
While marketing is a popular approach to telling customers about your brand, advertising is usually a paid service of publishing content to drive sales and is most often done on social media platforms.

3. Website design

Graphic designers are behind every website and app you visit and use today. These designers have extensive experience in user experience (UX) design and ensure your website is user-friendly and easy to navigate on both desktop and mobile devices. All skills will be put to the test to achieve the perfect end result which will be visually appealing, easy to navigate, search engine optimised (SEO) and aligned to fit the brand.

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